Original Research

Here is a selection of original research and reports Larry has completed as part of his PhD program in Strategic Media at Liberty University:

Witzel, L. D. (2024, March 3). Analysis of promotion, pre-registration, and attendance data for Seventh-day Adventist evangelistic events [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Details

Witzel, L. D. (2023, November 26). The digital transformation of church communication [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Details

Witzel, L. D. (2023, October 8). Research proposal: Transitioning from parasocial to social relationships in Seventh-day Adventist evangelism [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Details

Witzel, L. D. (2023, August 13). Channel complementarity in marketing communication for proclamational evangelistic events [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Download digital file

Witzel, L. D. (2023, July 7). The use of YouTube advertising by churches for evangelism [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Download digital file

Witzel, L. D. (2023, May 12). Church websites: Application of uncertainty reduction theory to minimize guest anxiety [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Download digital file

Witzel, L. D. (2023, March 5). Online marketing plan: Digital and analytical prospectus for Pacific Union College [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Download digital file

Witzel, L. D. (2022, May 15). Cognitive dissonance in proclamational evangelism: An illustrative case study [Unpublished manuscript]. School of Communication and the Arts, Liberty University. Download digital file