Analysis of promotion, pre-registration, and attendance data for Seventh-day Adventist evangelistic events

larry@sermonview.comUncategorized

March 3, 2024: The purpose of this study was to determine the historical pre-registration and attendance rates of participants in a group of Seventh-day Adventist evangelistic events, measuring the variance in these rates between different marketing communication channels used. This quantitative research-based essay explored a dataset of pre-registrations and attendance at 119 of these events. It found that people who put forth more effort into the pre-registration process attended at higher rates than those that required lower effort, matching the expectation of Cialdini’s persuasion principle of commitment and consistency. This helps to increase our understanding of how making a commitment to attend through pre-registration varies based on the difficulty of the pre-registration process. By using this data of the registration and attendance rates, church marketing practitioners will be better able to diagnose issues in the marketing funnel and measure how any future modifications to this funnel impact these registration and attendance rates.

The Digital Transformation of Church Communication

larry@sermonview.comUncategorized

November 26, 2023: Society today is undergoing a radical reorganization driven by cloud computing, big data, the internet of things, and artificial intelligence, the latest instance of new technology driving massive change. The pace of this change requires organizations, including churches, to adapt at a rapid pace to remain relevant and impactful in this new world. This paper reviews current literature on the digital transformation, including an understanding of how scholars today understand what it is. It looks at how businesses are adapting to the digital transformation and the leadership elements required to successfully drive this change. It then considers the implications of the digital transformation for church communication and ministry in a contemporary context, offering support for the hypothesis that churches who embrace the digital transformation will attract and retain young adults at higher rates than churches who do not.

Research Proposal: Transitioning from Parasocial to Social Relationships in Seventh-day Adventist Evangelism

larry@sermonview.comUncategorized

October 8, 2023: In the post-Covid-19 era, people are more isolated than ever, making it even more difficult for pastors and evangelists to establish redemptive relationships with people in the community. The development of parasocial relationships through digital video advertising is proposed as an evangelistic path to reach people where they are. Once established, these parasocial relationships can be leveraged to engage these people in person, leading the relationship to transition to a social one based on two-way communication, which in the context of evangelism is a proven method to help someone embrace religious belief and join a spiritual community of faith. If this methodology is successful, it could unlock new evangelistic channels. It also has the potential to expand parasocial relationship theory to better understand the mechanics leading to a transition from parasocial to social relationship.