By Larry D. Witzel
Unpublished manuscript (May 15, 2022)
School of Communication and the Arts, Liberty University

Abstract

This paper considers cognitive dissonance theory in the context of proclamational evangelistic methods in the Seventh-day Adventist Church. An illustrative case study is presented of one such evangelistic series, highlighting specific practices that appear to manage cognitive dissonance to induce changes in belief and behavior among evangelistic prospects. Implications for the innovation of evangelistic methods are also explored, along with questions for further research.

Keywords: cognitive dissonance, inconsistent cognitions, dissonance reduction, proclamational evangelism, Seventh-day Adventist Church

Citation

Witzel, L. D. (2022, May 15). Cognitive dissonance in proclamational evangelism: An illustrative case study [Unpublished manuscript]. School of Communication and the Arts, Liberty University.